Helena

Year after year, more and more startups are moving abroad. Knowledge, jobs and innovative value creation processes are increasingly migrating beyond German borders. Aside from financing options, there are additional reasons.

The diversity of different cultures is a challenge and a chance at the same time. Cultural differences have a strong impact on your business be it product design, advertising, communication, brand design or service.

Thinking globally does not just mean scaling abroad. For instance, it is also about finding know-how, resources and learn about competitors. Startups need to look beyond the national horizon from the beginning on.